Culture Track is the largest national study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers.
Developed by LaPlaca Cohen and fielded six times since 2001, Culture Track is a product of over a decade of research and dedication to producing a current, highly-actionable resource for the leading cultural organizations across the nation.
The newest edition of Culture Track arrives at a pivotal moment for cultural organizations nationwide. Audience behaviors and expectations are changing rapidly, driven by ever-multiplying and diversifying options for spending leisure time, and by technological developments that are fundamentally altering the way we interface with our world.
In recognition of this unique moment, LaPlaca Cohen is continuing its commitment to and history of ongoing innovation by extending the boundaries of Culture Track in scope and focus. Culture Track now delves deeper than ever before into not only the “WHO?” of cultural participation—but also the “HOW?” and the “WHY?” With a focus on pushing research into substantive action, LaPlaca Cohen also uses their depth of experience working for cultural clients, and the past fifteen years of conducting Culture Track to blur the boundaries between qualitative and quantitative analysis, adding a layer of interpretation and analysis that can be be used for strategic decision making and initiatives across the cultural sector.
If you are interested in receiving a copy of our 2003 – 2009 Culture Track Studies, please reach out to us at firstname.lastname@example.org
For the first time this year, LaPlaca Cohen has extended its scope beyond the national study of Culture Track and into regional markets as well. The first deep-dive Culture Track study was conducted in partnership with the Museum of Fine Arts, Boston. Culture Track: Focus on Boston not only analyzes the unique characteristics and cultural proclivities of Boston audiences, but also provides key insights into how these results compare with the national data for American cultural audiences at large.
This Boston-specific study is intended to arm arts and culture institutions in the region with specific, actionable data that will accelerate and inform strategic planning, and ensure the vitality and enduring growth of cultural institutions during this increasingly dynamic and complex moment in history.
Culture Track: Focus on Boston was released to an audience of the region’s cultural leaders on September 26, 2014 at the Museum of Fine Arts, Boston.
The report and presentation can be downloaded here.
Coverage of the study can be found in the “Press” section.
”Commissioned by the MFA, [Culture Track 2014: Focus on Boston] is intended to be a resource for all institutions––from the visual arts to the performing arts, state parks to historic destinations and more. In other words, all of us who want to see Boston’s broadly defined cultural community thrive.
Not only does the study put numbers behind some of the patterns we think we see, it revealed some significant and surprising differences between Bostonians and their national counterparts. [The findings] will immediately make their way into our planning—for programs and events, and how we promote and talk about them.
Culture Track Boston was – and will continue to be – an excellent resource for the MFA and the greater Boston cultural community. I couldn’t be more proud of the partnership, the way it positioned the MFA in the community and the way the MFA team dug into the work to make it useful to their daily work.”
Museum of Fine Arts, Boston
Culture Track Release Event: New York, TimesCenter—April 2014
ConEd Power of ConEd Giving Forum—May 2014
American Museum Development Association—May 2014
Culture Track Release Event: Los Angeles, Walt Disney Concert Hall—June 2014
National Arts Marketing Project—November 2014
Downtown Brooklyn Arts Alliance—November 2014
Denver Imagine 2020 Speaker Series—November 2014
Performing Arts Center Consortium—December 2014
Texas Commission on the Arts—January 2015
Association of Art Museum Directors—January 2015
International Society for the Performing Arts—January 2015
Dallas Arts District—January 2015
Council of American Jewish Museums—March 2015
Local Arts Network—March 2015
League of Resident Theatres—March 2015
Global Museum Leaders Colloquium—April 2015
American Museum Development Association—May 2015