For over 25 years, LaPlaca Cohen has served as thought partners to leading cultural organizations across the country, navigating changes and shifts in the sector with strategic plans, compelling campaigns, and targeted advertising, as audiences evolve, age, and diversify. From performing arts organizations to museums, architecture firms to educational institutions, and botanical gardens to foundations, we have consistently worked to ensure their enduring relevance.
To advance our thought leadership and deepen our understanding of audiences at large, we field ongoing studies such as Culture Track, the largest tracking survey focused exclusively on the attitudes and behaviors of U.S. cultural consumers. This study provides an additional layer of contextual assessment to our work, giving us a deep understanding of the complexities of the current marketplace as they relate to a wide range of institutional opportunities and challenges.
“Culture + Community” is a multi-wave national research and strategy initiative intended to support the cultural sector and help strengthen communities around the U.S. during the COVID-19 pandemic and beyond. The research findings are meant to foster discussion and provide the field with actionable insights, aimed at creating an arts eco-system more infused with equity.