Fielded since 2003, Culture Track is the largest national tracking study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers, including trends in attendance and motivators and barriers to participation. Culture Track 2014 is the product of over a decade of research and dedication to producing a current, incomparable, highly-actionable resource for the leading cultural institutions across the nation. This year’s report will be released in April of 2014. We encourage you stay tuned for updates by following us on Twitter.
The 2014 edition of Culture Track arrives at a critical moment for cultural organizations. The world has continued to change drastically since Culture Track 2011, with ever-multiplying options for leisure time and the ascendance of mobile technology changing the way that we interface with our world. In this year’s study, we’re delving deeper than ever before into not only the “WHO?” of cultural participation—but also the “HOW?” and the “WHY?”. We’ll be answering questions such as: