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About Culture Track Culture Track 2011 is LaPlaca Cohen's fifth installment of our ongoing national research study of the attitudes and behaviors of cultural audiences, examining trends in attendance at visual and performing arts events and the motivators and barriers that affect participation. From the project's inception, we have sought to go a level deeper than other studies to gain a fuller understanding of how and what arts audiences are thinking. We want to know even more about motivations and the underlying reasons for people's interaction or non-action with culture. This remains our goal: to help our colleagues in the field better understand where the arts stand in people's lives and how we can better inspire them to engage with the arts more often and in more meaningful ways. What's New in 2011 Along with questions that are consistent from year to year, this year's survey will frame current online and social media practices and outline the overarching trends that take advantage of them. With rapidly growing online communities, many institutions have struggled to realize or fully understand the potential of this shift in audience development. Culture Track 2011 addresses this concern head-on with informative and actionable research from which arts professionals can make informed decisions. With several years of data now available, we will examine year-to-year trends and also look into emerging areas of interest such as use of new media as information sources and entertainment. Culture Track 2011 conducted with our research partner, AMS Planning & Research, will incorporate findings from Culture Track 2007 and Making Culture Count, as the study was previously known when it was conducted between 2003 and 2005. About the Presentation At 8:00 AM on Friday, April 15, LaPlaca Cohen—joined by our partners at AMS Planning & Research, the Alliance for the Arts, and Trudel MacPherson—presented the results of Culture Track 2011 and explored a range of current issues illuminated by the study that affect arts and cultural organizations. The research presentation was followed by a dynamic discussion with Nick Bilton, Lead Technology Writer for the "Bits" blog on The New York Times. The discussion was hosted by The New York Times Department of Community Affairs. Culture Track will be presented at series conferences throughout 2011. For additional details, please email culturetrack@LaPlacaCohen.com.
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Downloads Culture Track 2011 Report (PDF) Culture Track 2011 Research (PDF) Nick Bilton's Presentation (PDF) Culture Track 2007 Report (PDF) | |||||
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