Culture Track is the largest national study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers.
Developed by LaPlaca Cohen and fielded six times since 2001, Culture Track is a product of over a decade of research and dedication to producing a current, highly-actionable resource for the leading cultural organizations across the nation.
The newest edition of Culture Track arrives at a pivotal moment for cultural organizations nationwide. Audience behaviors and expectations are changing rapidly, driven by ever-multiplying and diversifying options for spending leisure time, and by technological developments that are fundamentally altering the way we interface with our world.
In recognition of this unique moment, LaPlaca Cohen is continuing its commitment to and history of ongoing innovation by extending the boundaries of Culture Track in scope and focus. Culture Track now delves deeper than ever before into not only the “WHO?” of cultural participation—but also the “HOW?” and the “WHY?” With a focus on pushing research into substantive action, LaPlaca Cohen also uses their depth of experience working for cultural clients, and the past fifteen years of conducting Culture Track to blur the boundaries between qualitative and quantitative analysis, adding a layer of interpretation and analysis that can be be used for strategic decision making and initiatives across the cultural sector.
If you are interested in receiving a copy of our 2003 – 2009 Culture Track Studies, please reach out to us at firstname.lastname@example.org
Boston residents are more likely to attend arts and cultural events than the average American, according to a study released
There are probably just a handful of cultural authorities in Boston apt enough to weigh in with commentary and constructive
A study conducted by the Museum of Fine Arts concluded that Bostonians attend a greater number of cultural events
Bostonians are more culturally engaged and attend a greater number of cultural events per month compared with the national
There’s a tendency to think that the graying of audiences will leave the Boston cultural scene in bad shape — après les Baby Boomers,
A 2014 LaPlaca Cohen survey found that people are starting to define culture more broadly and are open to new experiences. And it shows that the way we consume culture is changing: People don’t have to go to a museum or a theater to enjoy an art installation or watch a dance performance. New and established cultural institutions are exploring different ways to present their work to larger and more diverse audiences, just as more of us are looking to experience culture in more casual, informal settings. Full Article…
Arthur Cohen, chief executive of LaPlaca Cohen, a cultural marketing and strategy firm in New York, said that his company’s annual Culture Track survey found that about 80 percent of respondents consider visiting a national or municipal park to be an authentic cultural experience on par with visiting a museum or attending a theater. Full Article…
As part of the rollout and activation of Denver’s new cultural plan, Imagine 2020, the City invited cultural thoughtleaders from across the country to an Imagine 2020 Speaker Series to engage in dialogue over the pivotal issues confronting the cultural landscape in Denver. We were honored to present Culture Track to Denver’s larger cultural community of theaters, museums, parks, creative companies, municipal leaders, and more as part of this Speaker Series, in order to use the insights of current cultural audiences to frame the city’s plans and strategies over the next ten years.
To show best practice examples of organizations who are effectively activating the findings of our Culture Track 2014 report, we invited Leslie Koch, President of the Trust for Governor’s Island and Jennifer Wintzer, Director of Community Engagement and Education at Shakespeare Festival St. Louis, to give short presentations on their innovative models of audience engagement. Leslie shared the story of how the 172-acre island—and a former military base—has embraced flexible, audience-centric programming, and become New York City’s “shared space for art and play.” Jennifer discussed how the Shakespeare Festival is engaging St. Louis audiences in creative ways, including its Shakespeare in the Streets program, which pairs local residents with a professional creative team to develop an original play based on one of Shakespeare’s works.
Our time in Denver concluded with a more targeted Work Session with a group of Denver’s cultural leaders to discuss the future of the Denver Performing Arts Complex. We used the insights from Culture Track to fuel a dialogue around the vision for a vibrant and pioneering cultural district for the City that could have the greatest impact on Denver’s new and changing cultural audiences.
Image Credit: Denver Arts & Venues
A new survey released this week on cultural engagement by Americans age 18 and up was a mixed bag, with increases in visitation and a
For the first time this year, LaPlaca Cohen has extended its scope beyond the national study of Culture Track and into regional markets as well. The first deep-dive Culture Track study was conducted in partnership with the Museum of Fine Arts, Boston. Culture Track: Focus on Boston not only analyzes the unique characteristics and cultural proclivities of Boston audiences, but also provides key insights into how these results compare with the national data for American cultural audiences at large.
This Boston-specific study is intended to arm arts and culture institutions in the region with specific, actionable data that will accelerate and inform strategic planning, and ensure the vitality and enduring growth of cultural institutions during this increasingly dynamic and complex moment in history.
Culture Track: Focus on Boston was released to an audience of the region’s cultural leaders on September 26, 2014 at the Museum of Fine Arts, Boston.
The report and presentation can be downloaded here.
Coverage of the study can be found in the “Press” section.
”Commissioned by the MFA, [Culture Track 2014: Focus on Boston] is intended to be a resource for all institutions––from the visual arts to the performing arts, state parks to historic destinations and more. In other words, all of us who want to see Boston’s broadly defined cultural community thrive.
Not only does the study put numbers behind some of the patterns we think we see, it revealed some significant and surprising differences between Bostonians and their national counterparts. [The findings] will immediately make their way into our planning—for programs and events, and how we promote and talk about them.
Culture Track Boston was – and will continue to be – an excellent resource for the MFA and the greater Boston cultural community. I couldn’t be more proud of the partnership, the way it positioned the MFA in the community and the way the MFA team dug into the work to make it useful to their daily work.”
Museum of Fine Arts, Boston
American Association of Museum Directors—January 2015
Architecture League—October 2014
Art Museum Development Association—April 2014 and 2015
Audiences Norway—September 2014
Baruch College—February 2016
Brooklyn College—September 2014 and 2015
Canadian Arts Summit—April 2015
Center for Curatorial Leadership—June 2014
Cincinnati Art Museum—April 2015
Colby College Museum Board Dinner—April 2015
Columbia University Theatre Advertising Class—April 2015
ConEd Power of Giving—April 2014
Contemporary Arts Museum Houston Board Meeting—March 2015
Council of American Jewish Museums—March 2015
Culture Track Release Event: Los Angeles, Walt Disney Concert Hall—June 2014
Dallas Arts District—January 2015
Downtown Brooklyn Arts Alliance—November 2014
Guggenheim Board Presentation—February 2015
High Line—December 2014
Imagine 2020 Speaker Series—November 2014
International Society for the Performing Arts—January 2015
League of Resident Theatres—May 2015
Lincoln Center—July 2014
Local Arts Network, Illinois—March 2015
Met Museum Staff Symposium—June 2014
Met Global Museum Leadership Colloquium—April 2015 and 2016
National Arts Marketing Project—February 2015
National Association of State Arts Associations—October 2015
NYU Arts Administration—November 2014
Palm Springs Art Museum—March 2015
Performing Arts Centers Consortium—December 2014
Philadelphia Museum of Art Board Retreat—September 2015
Rubin Museum Board and Staff Meetings—September and November 2014
Segerstrom Center for the Arts—May 2014
SHoP Architects Art Talk—September 2014
Texas Arts Commission—November 2014
Walker Art Center, Minneapolis Institute of Arts, and Weisman Art Museum Board Meetings—October 2014