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Culture Track: LaPlaca Cohen’s
Tracking Study of Cultural Audiences

  • WHAT IS CULTURE TRACK?

    Culture Track is the largest national study focused exclusively on the ever-changing attitudes and behaviors of U.S. cultural consumers.

    Developed by LaPlaca Cohen and fielded six times since 2001, Culture Track is product of over a decade of research and dedication to producing a current, highly-actionable resource for the leading cultural organizations across the nation.

    WHAT’S NEW?

    The newest edition of Culture Track arrives at a pivotal moment for cultural organizations nationwide. Audience behaviors and expectations are changing rapidly, driven by ever-multiplying and diversifying options for spending leisure time, and by technological developments that are fundamentally altering the way we interface with our world.

    In recognition of this unique moment, LaPlaca Cohen is continuing its commitment to and history of ongoing innovation by extending the boundaries of Culture Track in scope and focus. Culture Track now delves deeper than ever before into not only the “WHO?” of cultural participation—but also the “HOW?” and the “WHY?” With a focus on pushing research into substantive action, LaPlaca Cohen also uses their depth of experience working for cultural clients, and the past fifteen years of conducting Culture Track to blur the boundaries between qualitative and quantitative analysis, adding a layer of interpretation and analysis that can be be used for strategic decision making and initiatives across the cultural sector.

     

  • CULTURE TRACK 2014 RELEASE EVENT

    PRESENTATION

    PANEL DISCUSSION

    CULTURE TRACK 2014 AT THE WALT DISNEY CONCERT HALL, LOS ANGELES

    CULTURE TRACK 2014 AT THE TIMESCENTER

     

    CULTURE TRACK 2011 AT THE TIMESCENTER

  • If you are interested in receiving a copy of our 2003 – 2009 Culture Track Studies, please reach out to us at info@laplacacohen.com

  • CULTURE TRACK: FOCUS ON BOSTON

    THE DAILY FREE PRESS—BOSTONIANS ATTEND MORE ARTS EVENTS THAN AVERAGE

    September 30, 2014

    Boston residents are more likely to attend arts and cultural events than the average American, according to a study released Read More

    BOSTINNO.COM—MFA: MILLENIALS ARE SOCIAL MEDIA VULTURES

    September 29, 2014

    There are probably just a handful of cultural authorities in Boston apt enough to weigh in with commentary and constructive Read More

    BOSTON.COM—BOSTONIANS ATTEND MORE CULTURAL EVENTS THAN AVERAGE

    September 27, 2014

    A study conducted by the Museum of Fine Arts concluded that Bostonians attend a greater number of cultural events Read More

    THE BOSTON GLOBE—MFA FINDS LOCALS ARE CULTURE MAVENS

    September 27, 2014

    Bostonians are more culturally engaged and attend a greater number of cultural events per month compared with the national Read More

    WBUR.ORG—NEW REPORT: THE CHANGING FACE OF CULTURE IN BOSTON

    September 26, 2014

    There’s a tendency to think that the graying of audiences will leave the Boston cultural scene in bad shape — après les Baby Boomers, Read More

    CULTURE TRACK 2014: NATIONAL

    Culture Track: Denver Presentation & Work Session

    June 8, 2015

    As part of the rollout and activation of Denver’s new cultural plan, Imagine 2020, the City invited cultural thoughtleaders from across the country to an Imagine 2020 Speaker Series to engage in dialogue over the pivotal issues confronting the cultural landscape in Denver. We were honored to present Culture Track to Denver’s larger cultural community of theaters, museums, parks, creative companies, municipal leaders, and more as part of this Speaker Series, in order to use the insights of current cultural audiences to frame the city’s plans and strategies over the next ten years.

    To show best practice examples of organizations who are effectively activating the findings of our Culture Track 2014 report, we invited Leslie Koch, President of the Trust for Governor’s Island and Jennifer Wintzer, Director of Community Engagement and Education at Shakespeare Festival St. Louis, to give short presentations on their innovative models of audience engagement. Leslie shared the story of how the 172-acre island—and a former military base—has embraced flexible, audience-centric programming, and become New York City’s “shared space for art and play.” Jennifer discussed how the Shakespeare Festival is engaging St. Louis audiences in creative ways, including its Shakespeare in the Streets program, which pairs local residents with a professional creative team to develop an original play based on one of Shakespeare’s works.

    Our time in Denver concluded with a more targeted Work Session with a group of Denver’s cultural leaders to discuss the future of the Denver Performing Arts Complex. We used the insights from Culture Track to fuel a dialogue around the vision for a vibrant and pioneering cultural district for the City that could have the greatest impact on Denver’s new and changing cultural audiences.

    CT_Denver

    Image Credit: Denver Arts & Venues

    ARTNET—ART WORLD REPORT CARD

    May 1, 2014

    A big, sweeping study on cultural participation across America was released earlier this week and featured much info you might have Read More

    FORBES—NEW SURVEY TRACKS CULTURAL CONSUMPTION BY AMERICANS

    April 30, 2014

    A new survey released this week on cultural engagement by Americans age 18 and up was a mixed bag, with increases in visitation and a Read More

    ARTINFO—STUDY FINDS US ARTS ATTENDANCE IS UP

    April 29, 2014

    Yesterday, New York-based strategy, design, and advertising firm LaPlaca Cohen announced the results of its Read More

    WQZR—ARTS AUDIENCES ARE INCREASINGLY RESTLESS AND FICKLE, STUDY FINDS

    April 28, 2014

    Arts organizations face increasingly fickle, choosy audiences, who are far less loyal and increasingly motivated by the Read More

    ANNOUNCING CULTURE TRACK

    January 6, 2014

    LaPlaca Cohen is thrilled to announce the details of Culture Track 2014. Read More

  • CULTURE TRACK: FOCUS ON BOSTON
    WHAT IS CULTURE TRACK: FOCUS ON BOSTON ?

    For the first time this year, LaPlaca Cohen has extended its scope beyond the national study of Culture Track and into regional markets as well. The first deep-dive Culture Track study was conducted in partnership with the Museum of Fine Arts, Boston. Culture Track: Focus on Boston not only analyzes the unique characteristics and cultural proclivities of Boston audiences, but also provides key insights into how these results compare with the national data for American cultural audiences at large.

    This Boston-specific study is intended to arm arts and culture institutions in the region with specific, actionable data that will accelerate and inform strategic planning, and ensure the vitality and enduring growth of cultural institutions during this increasingly dynamic and complex moment in history.

    Culture Track: Focus on Boston was released to an audience of the region’s cultural leaders on September 26, 2014 at the Museum of Fine Arts, Boston.

    The report and presentation can be downloaded here.

    Coverage of the study can be found in the “Press” section.

    MFA TESTIMONIAL

    ”Commissioned by the MFA, [Culture Track 2014: Focus on Boston] is intended to be a resource for all institutions––from the visual arts to the performing arts, state parks to historic destinations and more. In other words, all of us who want to see Boston’s broadly defined cultural community thrive.

    Not only does the study put numbers behind some of the patterns we think we see, it revealed some significant and surprising differences between Bostonians and their national counterparts. [The findings] will immediately make their way into our planning—for programs and events, and how we promote and talk about them.

    Culture Track Boston was – and will continue to be – an excellent resource for the MFA and the greater Boston cultural community. I couldn’t be more proud of the partnership, the way it positioned the MFA in the community and the way the MFA team dug into the work to make it useful to their daily work.”

    Katie Getchell
    Deputy Director
    Museum of Fine Arts, Boston