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AMERICAN BALLET THEATRE

SEASON 2017 CAMPAIGN

ABT is a best-in-class, boundary-pushing representative of classic ballet. It’s bold, joyful and approachable, and is a company that uniquely represents the diversity of talent in performing arts today.

To increase brand awareness in anticipation of their Spring 2017 Metropolitan Opera season, LaPlaca Cohen was thrilled to partner with ABT throughout the conception and execution of their seasonal advertising campaign.

We designed a concept that delivers an unmissable association with the ABT brand, and an elegant connection with its magnificent troupe of dancers. In celebration of the season launch on May 15, the power of performer and company merge into one distinctive message. This is ABT.

SERVICES

Campaign Concept Development
Campaign Design Development
Online, Print, and Outdoor Production