Image
Top

SCIENCE | LIVING | HERITAGE

NEW–YORK HISTORICAL SOCIETY

  PROJECT DESCRIPTION

An advertising campaign for the exhibition Chinese American: Exclusion/ Inclusion that examines the centuries-long history of Chinese immigration to and trade with the United States from its earliest beginnings. The exhibition raises the question, “What does it mean to be an American?”

 

INSPIRATION

The narrative of Chinese American: Exclusion/ Inclusion is explored through photographs, historic documents, maps, objects, etc. The designers used this wealth of source material to choose the campaign’s central image: Anna May Wong’s identification photograph. The picture is embossed with an official stamp and has a horizontal tear that runs from the left of the picture to the side of her face. The stamp and tear become a textural metaphor for the exhibition’s tagline, “What does it mean to be an American?”

 

FINISH

Layouts were completed for print media including full-pages in the New York Times, animated online banners, outdoor advertising including subway platform posters and interior car cards, as well as the banner on the facade of the museum facing Central Park West.