Digital Strategist

This is currently a full-time remote position. However, preference will be given to applicants within transit or driving distance of our home base in New York City to allow for regular in-person meetings in the post-pandemic future.

 

The Marketing team at LaPlaca Cohen is looking for a Digital Strategist to be a leading member of a small team, a creative, rigorous, and nimble group that is dedicated to developing powerful, cutting-edge media, marketing, and audience development strategies. We are looking for an innovative and strategic thinker who helps our clients maximize their impact through reporting on digital campaign analytics and sales trends, and making recommendations based on performance; optimizing SEM strategies; and fine tuning audience profiles and developing creative tactics for social media campaign (re)targeting.

Candidates should have a strong background in digital media, web analytics, social media, sales analytics and strategy, and SEM. They should combine big picture thinking – such as understanding the client’s goals, metrics, audiences, and future opportunities – with an acute attention to detail and ability to manage deadlines.

RESPONSIBILITIES

  • Lead ongoing analytics for programmatic and direct display campaigns, connected TV, audio streaming, paid search and paid social campaigns, tracking performance, and continually optimizing to client’s KPIs.
  • Manage 3rd party tags and tracking pixels, working with both clients and vendors to ensure correct implementation.
  • Build and maintain client dashboards in Google Data Studio, tracking and reporting on client KPIs across website visitation, ticket sales, display and paid social campaign performance, Google Grant, and client-owned channels including social media and email marketing.
  • Create and set-up SEM and Google grant campaigns.
  • Prepare and present regular reports and executive summaries of campaign and sales analytics, trends, and recommendations to clients on a regular basis.
  • Track effects of online efforts on KPIs and provide strategic recommendations on how to optimize marketing and media initiatives.
  • Lead online research initiatives (i.e. Facebook A/B testing, etc.) to better understand current and potential audience segments.
  • Develop and maintain digital audience profiles for each client, based on digital media analytics, web traffic and related research.
  • Participate in client- and firm-led audience research studies, and segmentation analyses.
  • Keep the agency current on the latest trends in digital media, social media, SEM/SEO, etc. and present these opportunities and strategies within the company and to the clients.
  • Attend select conferences and online training sessions to keep up to date on latest tools, research and trends, and present case studies on behalf of the agency.
  • Present analytics findings in client meetings and in select new business pitches.
  • Collaborate with marketing team and leadership to develop services and products related to digital and broadcast media analytics.

REQUIREMENTS

  • 2-3 years experience of full-time digital media analytics, reporting, and strategy.
  • Ability to extract actionable insights from raw data.
  • Depth of knowledge of digital marketing and audience trends (preferably in the cultural and/or entertainment worlds).
  • Experience or knowledge of the Google Marketing Platform including: Google Campaign Manager (Doubleclick/DCM), Google Ads (AdWords), Google Tag Manager, Google Analytics, Google Data Studio
  • Experience in Facebook/Instagram ad products including: Facebook Ads Manager and the Facebook Pixel as well as other forms of social media marketing.
  • Experience in platforms such Podsights, SEMRush and Wordstream is a plus, but not required.
  • Proficiency at generating and implementing tags and tracking.
  • Exceptional research, communication, problem-solving, presentation, and writing skills.Enthusiasm for team building and innovation.
  • Ability to manage simultaneous tasks in a fast-paced environment, working both independently and collaboratively.Dedication to and passion for the cultural and creative world.
  • B.A. required.

SALARY RANGE

  • $65,000 – $75,000

APPLICATION INSTRUCTIONS

  • July 2022 start date.
  • Email cover letter, resume, and current salary/salary requirements to jobs@laplacacohen.com and indicate “Digital Strategist” in the subject line.