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PERFORMING ARTS

THE JOYCE THEATER

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PROJECT DESCRIPTION

The Joyce Theater releases its season brochure bi-annually, and each brochure requires a different look to stand out from the previous designs and remain fresh in today’s fast-moving world.

THE CONCEPT

The dancers that populate the stage each season are among The Joyce’s greatest assets. Graceful and athletic, they perform in a variety of movement styles, including modern dance, contemporary ballet, tap, and hip-hop. This brochure was designed to emphasize the form of the dancers, utilizing a four-color grayscale treatment to simplify the images to their essential shapes, and further reveal the beautiful—and often astonishing—poses of each dancer. A dash of color added to the typography maintained a lively feel.

PROCESS

Once the design was completed, the rest of the project included working closely with the printer, adjusting the images and colors as needed to ensure high print quality and achieve the desired look for the brochure

IMPACT

The end result was a bold and vibrant brochure that reflected the physicality and grace of The Joyce Theater’s celebrated Dance performances.

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