Kehinde Wiley: A New Republic is a major exhibition which raises questions regarding race, gender, and the politics of representation by portraying contemporary African American men and women using the conventions of traditional European portraiture. The exhibition features 60 paintings and sculptures.
Wiley’s artwork is visually elaborate with vibrant, organic patterns consisting of bright, high contrast colors. The idea for the campaign was to allow the art itself stand out without competition from the typography. Using the Museum’s signature font, we placed the headline at the top of the layout in colors simple enough that the image remained the star, yet prominent enough to maintain readability from a distance, especially for the outdoor portion of the campaign.
Besides the print and outdoor ads, we designed and animated a series of online ad units that embraced the organic and colorful character of the image we used for this campaign.
Subway platform poster
Museums Section Ad in The New York Times