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LE LABORATOIRE CAMBRIDGE

Renowned inventor, material scientist, and Harvard Professor David Edwards wanted to build on the success of his art and design center, Le Laboratoire Paris, with a new, one-of-a-kind destination in Cambridge, Massachusetts. He envisioned Le Lab Cambridge as the U.S. flagship for ArtScience Labs, a global organization dedicated to the development of the most radical ideas that transform the way we learn, imagine, and evolve.

PROCESS

In the two years leading up to the launch of Le Laboratoire Cambridge, LaPlaca Cohen partnered with David Edwards and his leadership team to help craft a distinctive and compelling organizational positioning platform for ArtScience Labs, as well as a messaging strategy that defines and clarifies the impact of Le Lab.

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IMPACT

On October 31, 2014, Le Lab Cambridge officially opened its doors to the public. Cambridge residents and visitors alike are now able to experience first-hand the wonders and experiments of innovators of all kinds—from world-renowned artists and designers, to scientists and culinary masters. The opportunities for adventure and discovery know no limits, driven by cutting-edge exhibitions, dynamic public programming, boundary-breaking prototypes, and immersive food and drink experiences.

For more information on Le Lab Cambridge, please visit their website.

Photo Credits: ArtScience Labs