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PERFORMING ARTS

FEATURED PROJECT: THE METROPOLITAN OPERA

Broadcast Video

PROJECT DESCRIPTION

As one of the world’s premier cultural institutions, many look to the Metropolitan Opera as a standard-setting icon with the ability to bring opera to life for 21st century audiences. From grand concert halls to living room screens, the Met Opera fuses the finest performers and the latest technology with a vision of taking opera wherever audiences may live.

To catalyze their position in the field and reassert the primacy of opera as a culturally relevant and approachable art form, the Met Opera has engaged LaPlaca Cohen as an integrated marketing partner.

Our team has recognized the singular opportunity to reconnect and reenergize loyal viewers while also appealing to new audiences through creative campaigns that will connect with viewers across all media touchpoints.

For the 2015-2016 season ahead, we have conceived and designed a creative concept that will expose the story and experience of opera in new and unexpected ways. By implementing cinematic and dramatic imagery, paired with accessible yet surprising quotes taken directly from the libretti, the campaign’s intention is to connect the audience directly to the story with a fresh perspective and a relatable voice.

 

Outdoor Advertising

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Highline Billboard

Times Square Animation
Times Square Animation