Since 1995, SHoP Architects has been a trailblazer in the architecture and design community with a holistic design-build and think-tank model that is quickly outpacing that of the traditional architecture firm. Leveraging the partners’ varied backgrounds, SHoP anticipates and confronts global design challenges and is highly attuned to the impact its projects will have on its surrounding communities.
Today, with over 150 employees, SHoP has far surpassed its humble beginnings. At this pivotal moment, SHoP engaged LaPlaca Cohen to help articulate its distinct identity, purpose, and aspirations so that it can evolve in a way that will position the firm for new opportunities while maintaining a focus on SHoP’s core vision.
Our work included: communications audit, peer benchmarking, external and internal stakeholder interviews, and comprehensive positioning and messaging strategy.
Project dates: 2013 – Present