Few cultural institutions occupy such landmark status in their field as the Metropolitan Museum of Art, an icon of encyclopedic art museums. In our 25 years working with the museum, we have created several major institutional campaigns, including the opening of the Met Breuer, and countless exhibition advertisements. We are partners of The Met and handle crucial aspects of their advertising and campaign needs, from design and ad production to strategy and media planning.
We are always seeking out exciting and unique ways to activate The Met’s offerings to draw in even larger and more diverse audiences. From blockbuster shows attracting hundreds of thousands of visitors to smaller exhibits focusing on lesser-known artists and themes, we collaborate with The Met’s exhibition curators and marketing team to determine our targeted demographics for different shows, and then plan our media strategies accordingly. We advertise in select publications and neighborhoods with high-visibility, and customize our digital campaigns to expand our reach.
We have conceptualized and executed several of The Met’s institutional campaigns. It’s Time We Met utilized visitor-generated photos of museum goers interacting with artwork in the museum to demonstrate the emotional connection visitors feel with The Met’s collection. One Met, Many Worlds showcased the incredible diversity of the museum’s permanent collection, and strategically placed signage to raise awareness that The Met was still open during construction of the front plaza. Finally, Here Is The Met coincided with two major events for the museum: the opening of the Met Breuer, the museum’s outpost for modern art on Madison Avenue, and the launch of the new Met visual identity and branding. The Here Is The Met campaign emphasized the museum’s ties to New York City and reiterated their dedication to bringing art to New Yorkers and world travelers.
Our work with the Met intersects with the annual special exhibition in the Costume Institute, one of the most anticipated events in fashion, design and media. The Costume Institute exhibition gives us the opportunity to reach audiences beyond our normal purview. With mobile and outdoor activations, we can help maintain visitor interest and encourage museum-goers to revisit The Met and discover even more to love at the museum.
Campaign Concept Development
Media Planning, Buying and Reporting